It’s time to talk about road safety - Parents, carers and educators are urged to talk to children in their care about road safety amidst growing concern that the pandemic has impacted young peoples’ exposure to ‘road risks’.
The call to action is particularly focused at families with 11- and 12-year-olds who are about to transition from primary to secondary school, and who may be preparing to commute to and from a new school solo for the first ever time in September.
According to Transport for London’s (TfL) road danger reduction dashboard and data, a worrying 143 children aged 0-15 were injured on the roads at the start of the last school year (1st – 30th Sept 2020), including 73 pedestrians. 14 casualties that occurred during this period were classed as ‘serious’.
A series of 5 videos have been launched via facebook with the aim of reaching out to as many parents/carers as possible. Each video depicts a jungle character displaying character traits that a child may have or relate to, such as the excitable and easily distracted Lemur: It's a Jungle Out There! - Lemur story - YouTube All 5 videos are available to view at www.itsajungleoutthere.info along with a free downloadable illustrated road safety guide.